ABA Blog

DESIRE: Black Friday and the thrill of the hunt

This year physical stores took a more measured, mature approach to Black Friday – carefully managing footfall and even downplaying expectations. Britain is still getting the measure of the event and, for now, gravitating to the tamer world of online and mobile shopping. Can the sanitised world of click and drop grip us and deliver the emotional hit we need or will Black Friday fade for lack of passion?

Posted on Dec 18, 2015